SCHOLARSHOP CAMPAIGN

ScholarShop is an upscale resale store selling smart, affordable fashion that creates something even smarter: funds for assistance programs that helps students reach their higher education goals.

Challenge

Increase foot traffic and sales in-store through a yearlong regional awareness campaign.

IN-STORE POSTERS

Solution

Create a campaign focused on consumer insight: the resale shopper frequents their favorite stores often to score the best prizes. The resale therapy campaign was born, and different types of shoppers were featured on the couch working through their shopping issues.

Campaign Elements

OOH, in-store posters, print ads, social ads, social elements, banner ads, emails, and website visuals.

ROLE

Art Directed concepts and mood boards through casting, shooting, and post-production. Designed of all campaign elements.

SCHOLARSHOP CAMPAIGN